CGI and Brand
A symbol of what’s to come
We are excited to share with you our boldest project to date. Winner in two categories in the Sydney Driven Design awards with a Gold and Silver for Marketing - Film, Video, Viral and Graphic Design - Identity and Branding - Lifestyle
Ø House was a promotional idea we dreamed up in 2021 to showcase the accumulated skills we’ve been developing over the last 7 years.
Beyond creating the most stunning architectural visualisations, we wanted to demonstrate our team’s other talents in branding, design and marketing.
Officially ‘launched’ on April Fool’s Day, Ø House captured the attention of the public and the media with its beauty and brashness. Here is the Ø House story, and the material we produced to support the ruse.
Ø House
A never-seen-before island home that rises up from Farm Cove between the Royal Botanic Gardens and the Opera House. We named it Ø House after the Danish word for ‘island’ in deference to the architectural heritage of its most renowned neighbour. The Scandinavian theme was carried through in our innovative architectural design, and branding.
Given its priced ‘location’, Ø House needed to be a masterpiece of ethereal balance. We achieved this by creating a radial house form that nestles into Farm Cove. Minimalist, Scandinavian design added to a sense of sublime luxury. The rooftop landscape was inspired by the Botanic Gardens adjacent; the glass-bottomed, infinity swimming pool suspected above the portico echoing the surrounding harbour.
The minimal and well crafted branding captures the essence of Ø House and tells an emotive story with a clear and uncluttered message.